Fisher Price - Bing Bunny was a new TV kids show and therefore a suite of toys and packaging was needed to satisfy tiny hands and tiny minds. We gave the line a look and feel fit for a head honcho bunny. It's fun spending time designing bright, colourful, kid-enchanting packaging for hours on end, for it then to just get ripped open and recycled. Alas I'll always be a Bing boy till I die.