Toblerone - Valentine’s chocolate is generic so to celebrate the holiday we collaborated with Shaquille on some poems that people could personalise based on the quirks and personality traits of their loved ones. It’s all done when buying online and magically turned into an animated poem that can be seen by scanning a QR code on the pack (amen to coronavirus and the rise of the QR code). Lots of social assets later including real relationship poem readings, asking our brands to be Toblerone’s Valentine and some other influencer involvements - we truly celebrated all types of love and made it a sweet treat.